About

Before starting Spark Digital Strategies, I worked in HR, operations and coordination roles, where I was closely involved in managing people and processes.

After becoming a parent, I reached a point where I wanted to rethink my career and the kind of work I wanted to do—something that felt meaningful, flexible and aligned with how I wanted to contribute professionally.

That’s when I discovered digital marketing.

As I started learning and working with small businesses, I noticed a common challenge—most business owners were putting in the effort, but without a clear direction, their social media felt scattered and overwhelming.

I decided to build something of my own, focused on solving this exact problem.

Today, through Spark Digital Strategies, I work closely with small and local businesses to bring clarity, structure and a simple strategy to their social media, so they can focus on what actually moves their business forward.